• The 10% – 16% price increase doesn’t slow down Steinway & Sons piano sales.
  • New Steinway & Sons pianos are bought by churches, hotels and schools.
  • The American “baby boomers” grow up to become teenagers, whose obsession with rock music translates into interest to music in general, and therefore, into the pianos sales that double through the decade.
  • Steinway & Sons pianos begin to appear on stage during rock concerts.