1968

  • Steinway & Sons makes $14,300,000 in piano sales.
  • Steinway & Sons’ net profit is $897,955.
  • Beatrice Foods Company offers to buy Steinway & Sons for $21,000,000, but the offer is declined by Steinway & Sons management.
  • Yamaha’s advertisements begin to include endorsements of Yamaha pianos by Steinway Artists: Andor Foldes, Wilhelm Kempff, Arthur Rubinstein, Rudolf Serkin, and others. The majority of these claims are untrue.