August 1988

In an interview given to Keyboard magazine, Steinway & Sons’ president Bruce Stevens accuses Yamaha of “probably dumping pianos in America at less than they were sold in Japan. [...] What they’re merchandizing is the damndest thing I’ve ever seen. The consumer is supposed to perceive that what you see on stage is what you’re buying in the store, and it’s not true. With Steinway, it is true; each of our products is made with exactly the same standards and specifics. [...] After buying one of these “piano-shaped objects”, they realize what a good piano should sound like, and come to us and do what they should have done in the first place.”