Fall 1973

To dodge the American import tariff, Yamaha buys Everett piano factory in South Haven, Michigan, thus becoming an American piano manufacturer, and begins to build upright and grand pianos there under Everett and Yamaha names. 90% of Steinway & Sons dealers soon begin to sell Everett pianos, as an affordable alternative to a Steinway & Sons. As a result, cheaper Yamaha pianos begin to outsell Steinway & Sons pianos all over the national network of dealers.