January 16, 1938

Benny Goodman orchestra plays to “standing room only” crowd at Carnegie Hall. This famous event marks the increasing interest to live music, thanks to big band and swing performers, including, in addition to Benny Goodman orchestra, also the bands of Count Basie, Duke Ellington and many others. The interest to live music means also interest to piano, which translates into the improved sales for Steinway & Sons.