July 25, 1927

Theodore E. Steinway, age 44, William Steinway’s youngest son, becomes the president of Steinway & Sons, against his will. Facing the prospect of being elected president, Theodore E. Steinway implores his 70-year-old cousin and mentor Henry L. Ziegler to take the job. Henry L. Ziegler answers: “Theodore, it’s got to be a Steinway, and you’re the Steinway.”